
Good News and Really Good News
We have GOOD NEWS and REALLY GOOD NEWS to share with you! First, I know that some of our customers have experienced backorder situations over the past 12 months. These backorders have been a concern to many and rightfully so.
We fully understand the consistency we all strive for in our dogs training and feeding programs as well as companion dogs in need of therapeutic products to insure their comfort levels. I personally apologize for these delays in getting your orders to you on a timely basis. We have also heard rumors that Animal Performance Research Labs is out of business and that the Peak Line of Canine Supplements was no longer available, ABSOLUTELY FALSE! Of course it was our competitors who started these rumors, and wishes it were true.
Without getting into the boring details and to get directly to the point, APRL has experienced a period of extremely rapid growth within the last year and at times found it difficult to produce the level of inventory necessary to supply the demand for the Peak Line of Canine Supplements. Since taking control of APRL, certainly we expected growth, as we believe the APRL line are the best and hottest canine formulas on the market today, however it was the speed of growth which was unexpected and hard to predict.
THE GOOD NEWS: I am personally addressing all of these issues. I am involved with the day-to-day operations and we are very determined to correct these inventory issues by investing more money into inventory. We have also put a new management team in place for purchasing, customer service, shipping and inventory control. We have been working closely together to address all of our customer concerns and to formulate a game plan for the future that will insure enough product to service both current customers and to address future growth. There are also several new products and new product sizes on the horizon!
THE REALLY GOOD NEWS: Our previous management had raised the prices to high, but with this huge increase in product production it has resulted in an overall price DECREASE! As unbelievable as it may sound, this savings is being passed directly to YOU resulting in a huge saving for YOU! WE ARE TURNING BACK THE CLOCK! We thank-you for your patience and understanding.
Sincerely,
Richard DeMarchi
Vice President of Operations



